A complete and complementary event offering 

“At John Paul, our approach to events is based above all on the experience, which we offer in two main areas: “Money can't buy” events and more traditional events,” explains John Paul's Deputy Director of Partnerships and Events EMEA. 

Money can't buy” experiences are always designed to be exclusive and memorable. “We set up unique, tailor-made activities, often in very small groups,” explains Justine. “These experiences enable our Brand customers to get together and share a special moment. The aim is for them to come away touched by the immersion we've just given them: private lessons with a Michelin-starred chef, a day out with renowned sportsmen and women, or the discovery of emblematic places. Our aim is to create a deep attachment to the brand through these unique moments. For example, we invited 12 customers of a major car brand to spend an exclusive dinner in the Tour d'Argent's private apartment and meet the chef while visiting the kitchens.  

The creation of more traditional events meets the same quality requirements, but are aimed at a wider audience, with an average of 100 to 200 participants. The goal? To offer themed evenings that immerse guests in a well-defined immersive universe. “We coordinate every stage, from selecting the venue to managing the service providers, creating the theme and guaranteeing a seamless, high-end experience,” explains Justine. These events encourage direct interaction between brand and customer, reinforcing the sense of belonging. Justine Kokorian Devesa tells us: “For example, we recently invited 200 guests to a private evening at the Musée Jacquemart André around the theme of the ‘Venetian Masked Ball’. Guests were able to discover the temporary exhibition on the Borghese Gallery in complete privacy, followed by a cocktail reception accompanied by a live band.”  

Excellence and personalization at the heart of our services 

Within the John Paul approach, each event is conceived as a “never-before-seen” experience in its own right, where customer knowledge is central. “We work to precise specifications, taking into account brand objectives, guest profiles, appetites and seasonality, among other things,” explains Justine Kokorian Devesa. Once again, the choice of venues and partners reflects John Paul's commitment to excellence. 

To create excitement around these events, John Paul combines a subtle use of storytelling with unique animations, transforming these moments into a unique and personalized experiential adventure. “The idea is not just to offer an evening out, but to enable everyone to leave with lasting memories,” she continues. 

Expanding event expertise beyond France's borders 

Although firmly rooted in France, John Paul is gradually deploying its event expertise abroad, and has already achieved considerable success in Europe. Our primary ambition remains “to enrich our event offering by always going beyond our customers' requirements, thanks to the expertise of our passionate talents”, she concludes.