Unique "Money can't buy" experiences that strengthen customer relationships
Our brands' customers are demanding, and the need to enchant them in order to win their loyalty is great. This "Experiential / Event" expertise developed within John Paul, "is becoming very popular as many brand clients wish to "forge deep emotional bonds with their customers" declares Marion Simony, Loyalty / Customer Experience Director at John Paul. John Paul organizes unique, tailor-made events from A to Z, with a dedicated team of experts who adapt to the identity of each brand and customer profile.
Unique, exclusive moments
These experiences, created for a privileged few, are designed to provide brand customers with unforgettable memories. From "behind-the-scenes visits to prestigious venues, to cooking classes with Michelin-starred chefs, to encounters with inspiring personalities, these experiences are dedicated to strengthening emotional bonds with the brand," says Marion Simony.
Each experience begins with a creative idea, developed in close collaboration with the brand. John Paul, with its expertise in events in France and abroad, stands out for its ability to imagine and design innovative, tailor-made events. This unique staging is made possible by an extensive network of exceptional service providers, enabling us to add a real touch of emotion to every experience.
Ultra-personalized experiences
Inherent in "Money can't buy" experiences, ultra-personalization is essential to respond precisely to customer requests, while respecting the brand's DNA and values. John Paul ensures that every detail of the experience, whatever the chosen theme (Gastronomy, Culture, Art de vivre, Sport, etc.) best reflects its identity.
This rigorous approach has become John Paul's signature: "We manage the entire experience, from conception to execution, right through to quality control, to ensure that the event runs smoothly and is memorable," adds Marion Simony.
Creating a sense of belonging and loyalty
Today, loyalty is more important than ever for companies. Indeed, "brands are no longer just looking for new customers, but more than ever want to build loyalty among their customers and membership groups", confirms Marion Simony. As a result, every event is designed to ensure that customers are valued and pampered, giving them the feeling of belonging to a privileged group. It's an approach that strengthens customer commitment and loyalty.
And brands are making no mistake, as they are increasingly embracing these "Money can't buy" experiences. "Since January, John Paul has organized 71 events or experiences with an impressive fill rate of 94%," she concludes.
