Magazine

Let’s Enchant Magazine

Trends, news, portraits...
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Corporate Seminar
Trends

Organizing a Corporate Seminar: 10 Original Ideas to Make a Lasting Impression

Every company approaches its corporate seminar differently, depending on its goals, culture, and ...
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Marketing Automation
Trends

Marketing Automation: definition, tools and customer loyalty.

At a time when competition is intensifying and consumer expectations are changing rapidly, marketing ...
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Trends
White John Paul logo

Concierge services: what types are available and who are they aimed at?

Long associated with luxury hotels or exceptional requests, concierge services have now become ...
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John Paul Events
Trends

John Paul Events: Experience at the Heart of Customer Loyalty

A key player in private concierge services, John Paul continues to enhance its customer experience ...
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Trends
John Paul logo

Generative AI at John Paul: an asset for ultra-personalized concierge services

Always at the forefront of innovation in the Concierge sector, John Paul is now integrating ...
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Unique "Money can't buy" experiences
Inside John Paul

Unique "Money can't buy" experiences that strengthen customer relationships

Our brands' customers are demanding, and the need to enchant them in order to win their loyalty is ...
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Trends
Logo John Paul white

Hyper-personalization: the key to building loyalty among luxury VICs

Loyal to its identity, luxury cannot abandon its codes and demanding values, but must innovate to ...
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under study

XERFI study: The strategies of the players in the concierge market

The concierge markets have lost none of their attractiveness despite the serious setback caused by the health crisis.

 

Reorganisation of workspaces, mixed uses in urban real estate, ever greater attention to quality of life at work... Faced with changing customer expectations and intensifying competition, what are the main levers for development?